Last Updated: July 2026
Our Commitment to Your Privacy
At The Equitable Bank, your trust is important to us. We are committed to protecting your personal information and being transparent about how information is collected and used when you visit The Equitable Bank website or use online services accessed through it.
This Website Privacy Policy Statement explains the information we collect through The Equitable Bank website and online services, how we use it, and the choices available to you. For information about how The Equitable Bank handles customer information related to banking relationships, please review our General Privacy Policy Statement at TBD.
For purposes of this policy, "online services" may include secure forms, location tools, calculators, online banking access, application platforms, embedded content, and other interactive features accessed through The Equitable Bank website. Certain online services may be provided through trusted third-party service providers acting on our behalf.
Information We Collect
When you visit The Equitable Bank website or use online services accessed through it, we may collect information in several ways.
Information You Provide
You may choose to provide personal information when you complete a secure website form, request additional information, inquire about a product or service, begin or submit an application through a secure third-party platform, contact us by email, register for a future event or communication, or use a future interactive support feature.
Depending on the service, this information may include your name, address, phone number, email address, optional business name, and other information you voluntarily provide. Information voluntarily submitted through future chat, virtual assistant, or similar tools may be used to respond to your request and provide relevant information, products, or services.
Please avoid sending confidential information, such as account numbers, Social Security numbers, passwords, or other sensitive financial information, through standard email.
Information Collected Automatically
When you use our website, certain technical and usage information may be collected automatically, including:
- IP address
- Browser type and device information
- Operating system
- Pages visited
- Date and time of your visit
- Referring website
- General geographic location
- Website usage information
This information may help us operate and secure the website, improve website performance and online services, understand how visitors use the site, and support analytics or marketing measurement based on your cookie preferences.
Location Information
If you choose to enable location services, we may use your device's location to help identify nearby branches or services. You can decline location access or change location permissions through your browser or device settings.
Cookies and Similar Technologies
Like many websites, The Equitable Bank uses cookies and similar technologies. Cookies are small files stored on your device that help websites function properly and improve your browsing experience.
We may use cookies and similar technologies to:
- Remember your preferences, including cookie and accessibility preferences
- Improve website performance
- Analyze website traffic and usage
- Help maintain the security of our website
- Improve content and user experience
- Support marketing, advertising, and remarketing efforts where permitted by law and based on your cookie preferences
The Equitable Bank uses Cookiebot to manage cookie consent and preferences. You can manage your cookie preferences through the Cookiebot consent banner or preference center at TBD. You may also control or delete cookies through your browser settings, although doing so may affect certain website features.
Cookiebot provides additional details about the cookies and similar technologies used on the website, including their categories, purposes, providers, and durations.
How We Use Information
We may use personal information and other information we collect to:
- Respond to your inquiries and communicate with you by phone, email, or other appropriate means regarding the products, services, or information you requested
- Provide information, products, and services you request, including assisting with applications and connecting you with secure online services where appropriate
- Improve our website and online services
- Detect and prevent fraud
- Protect the security of our systems
- Analyze website activity and measure the effectiveness of our content, outreach, and marketing efforts, where permitted by law and based on your cookie preferences
- Send promotional communications where permitted by law and provide appropriate unsubscribe or opt-out options
- Comply with legal and regulatory requirements
Opting out of promotional communications will not prevent the Bank from sending service-related or transactional communications.
Information Retention
We retain personal information and records of website inquiries and related communications for as long as reasonably necessary to respond to requests, provide services, maintain security, comply with legal and regulatory requirements, resolve disputes, and fulfill other legitimate business purposes.
Third-Party Service Providers
Certain online services are provided through trusted third-party service providers acting on our behalf. These providers may collect personal information directly through their platforms to process loan or deposit account applications, provide online banking access, support employment applications, deliver calculators or other services, or fulfill other requested services.
The Equitable Bank may receive and use information collected through these platforms to process requests, provide services, verify identity, prevent fraud, and comply with legal or regulatory requirements.
We require authorized service providers to use personal information only for permitted purposes and to maintain safeguards appropriate to the services they provide. Users should also review and follow any privacy notices, security instructions, and terms presented within those platforms.
Embedded video, accessibility tools, and similar third-party content may collect technical or usage information when loaded, subject to your cookie preferences where applicable. Accessibility and functional tools may also remember visitor preferences to provide a more consistent website experience.
Information Sharing and Disclosure
We do not sell your personal information.
We may share personal information with authorized service providers that help us operate our website, provide secure online services, support analytics or advertising based on your cookie preferences, process applications, prevent fraud, maintain security, or perform other authorized business functions.
We may disclose information when required or permitted by law, in response to legal or regulatory requests, or when reasonably necessary to prevent fraud, protect security, or safeguard the rights, property, or safety of The Equitable Bank, our customers, or others.
External Websites and Links
Our website may contain links to independent third-party websites, services, or social media platforms provided for convenience or informational purposes. These external websites and services are outside the control of The Equitable Bank.
When you access a third-party website or service through our website, that provider's privacy notice and terms may apply. We encourage you to review the privacy practices of any third-party website or service before providing personal information.
Information Security
We maintain administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, use, alteration, or disclosure.
Access to personal information is limited to authorized employees and service providers who need it for legitimate business purposes.
Although we work diligently to protect personal information, no method of transmitting information over the Internet or storing electronic data can be guaranteed to be completely secure. You are responsible for safeguarding your account credentials, including usernames, passwords, passcodes, authentication codes, security questions, and similar access information, and for promptly notifying the Bank of any suspected unauthorized activity.
Children's Privacy
The Equitable Bank website is not directed to children under the age of 13, and we do not knowingly collect personal information from children through our website. If we learn that we have collected personal information from a child under 13, we will take reasonable steps to delete it.
Changes to This Policy
We may update this Website Privacy Policy Statement from time to time as our services, practices, or legal requirements change. When we make changes, we will post the revised policy on this page and update the "Last Updated" date. Where required by law, we will provide additional notice.
Contact Us
If you have questions about this Website Privacy Policy Statement or how we handle personal information collected through our website, please contact us:
The Equitable Bank, S.S.B.
2290 North Mayfair Road
Wauwatosa, WI 53226
Phone: 414-476-6434